Trademark Registration

When considering trademarks it is important to understand that the concept of Trademark Protection extends to the provision of services as well as physical goods and brand names.

In today's competitive and global market place, protecting your business identity has become one of the most important steps you can take. Advances in IT and the Internet means that more information is freely available and in the public domain. As a consequence it is now much easier for a competitor to take advantage of your hard-earned reputation.

If you do not register a trademark it is easier for competitors to use a brand name or business logo similar to your own, meaning that they can reap the benefits of your hard work.

However the problem is not only caused by those actively seeking to steal copyright. If you do not possess a trademark, infringement may occur innocently. Whilst you or your company has the natural right to copyright in law, legal action to prevent such an infringement known as “passing off’ can be expensive and time consuming.

If you need to create a brand name or conduct expensive marketing campaigns and advertising, it is often wise to protect your hard work.